| Search Engine Marketing | Definition 1: Pay for Click advertising, and/or other paid advertising on Search Engines. Definition2: A group of components to market your site through search engines, including, but not limited to Search Engine Optimization, Pay for Click, Pay for Action, Pay for inclusion, link development, and/or using newsfeeds and blogs to raise site ranking. |
| Search Engine Optimization | The art of structuring a site, its page layouts and HTML components, and their content such that search engines can find and index the pages and position them high in the search engine results (SER) |
| SEO | Search Engine Optimization, or a Search Engine Optimizer.
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