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Top 10 Steps to SEO Success |
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- (1) Start planning for search engine success when you start planning your new Website
- (2) Include content on your Web site which is very worth linking to and visiting repeatedly.
- (3) Identify and craft your most Important messages. Express them with keywords that your visitors use to describe your products, services, and solutions. Research them for popularity and chance for top search engine placement.
- (4) Organize your site into themes each having multiple pages, keywords phrases, substantial keyword-rich copy, images and resources. Pack these pages with text, images, keywords, and truely valuable and hopefully unique information with strength, focus, and concentration necessary to rise above the competition.
- (5) Assure that HTML SEO features such as unique <title>'s, Meta tags, image ALT tags, <h1> tags, page file names, and link text are uniquely optimized for each key page.
- (6) Add lots of content - words - text - pictures. Many business owners believe that they need only show their products, hire someone to write Meta tags, and their site will rise to the top. Their customers are hungry for content to support their decision to do business with that owner or purchase the product. They want detailed descriptions of the products features and benefits, comparisons with competition, experience of its users, technical support, application notes, interesting stories. This kind of information is just what your customers want and what will cause the search engines to "believe" that your site is important to show to searchers. If your articles contain valuable information and are authoritive, better even if they are unique, people will link to them. This is a good thing!
- (7) <titles>. If you do only one thing to improve your site for search engines, make sure that each page has its own unique 8 word HTML <title> containing from 1 to 3 keyword phrases unique to that page.
- (8) To make a page strong enough to have a chance of rising to the top, apply from 1 to three keyword phrases to all of the HTML SEO elements of the page including <title>, Meta description, Meta keywords, <h1>, <h2> and <h3> heads, the first sentence of text, several paragraphs of text, link text, and image ALT tags. There is another "title" tag in links. I put the same information in those tags as I do in the ALT tags because it may help. You can see the words in white boxes when you hover over a link with Firefox.
- (9) This may be the hardest part: Apply keyword phrases with just enough frequency, density, and prominence to win without being penalized for over doing it. One way to do it is to use software such as
- (10) After publishing the page for the first time, developers stop optimizing and improving the site for people and search engines, and don't take into account their changing competition and opportunities to do better the next time.
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Search Engine Tip of the Day - SEM, SEO
Incoming Links to Drive Search Engine Success Prominent links from prestigious websites will raise your page rank, search engine results position, and traffic, but the wrong kind of link campaign can hurt or ban your site. |
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