Search Engine Marketing Today SEM PDX

For my presentation at SEMpdx's SearchFest 07, I will present "Overcoming the Top 10 SEO Mistakes " by Web site owners and developers.

In this online article, I have compiled 10 lists of 10 SEO mistakes, and added my own list, derived from 10 years of search engine optimizing experience and observions of Website owners and their developers.

Top 5 SEO Deadly Sins

Let's organize these mistakes into the "Top 5 SEO Deadly Sins."

1. Don't Plan to Win
   
2. Don' t Design for Search Engines
   
3. Don't Author Enough Content
   
4. Don't Optimize Layout and Content
   
5. Don't Test and Continually Improve

Top (10) SEO Mistakes
 - List by Stanford Davis

• (1) Start planning for search engine success when you start planning your new Website
• (2) Include content on your Web site which is very worth linking to and visiting repeatedly.
• (3) Identify and craft your most Important messages.  Express them with keywords that your visitors use to describe your products, services, and solutions. Research them for popularity and chance for  top search engine placement.
• (4) Organize your site into themes each having multiple pages, keywords phrases, substantial keyword-rich copy, images and resources. Pack these pages with text, images, keywords, and truely valuable and hopefully unique information with strength, focus, and concentration necessary to rise above the competition.
• (5) Assure that HTML SEO features such as unique <title>'s, Meta tags, image ALT tags, <h1> tags, page  file names, and link text are uniquely optimized for each key page.